8 WEEKS

Come and join us at 6pm every Wednesday from 8th September 2021 on Zoom. Each week our key speakers will share their specialist knowledge and experience. At the end of the programme you will get a CPD credit and the opportunity to use what you have learned on a live brief with the prospect of being shortlisted for a future role at M&C Saatchi.

Scroll down for a week-by-week overview of speakers and subjects.

8 WEEKS

Come and join us at 6pm every Wednesday from 8th September 2021 on Zoom. Each week our key speakers will share their specialist knowledge and experience. At the end of the programme you will get a certificate and the opportunity to use what you have learned on a live brief with the prospect of being shortlisted for a future role at M&C Saatchi.

Scroll down for a week-by-week overview of speakers and subjects.

8TH SEPT INTRODUCTION

Camilla Kemp, CEO, will be joined by two of our Open House new hires – Tariro Madzingira, Trainee Account Manager, and Hannah Thomson, Strategist, and will talk about their experience, the power of creativity, an overview of the communications industry and the roles and specialisms within and why it’s a job like no other.

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15TH SEPT BRAND STRATEGY

Sophie Lean, Head of Strategy, and Katie Marks, Associate Strategy Director will be teaching the fundamentals of connecting brands with people, how to get your brand fit for purpose and develop a behaviour change strategy.

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22ND SEPT DATA & PERFORMANCE

Frisco Chau, Chief Data Officer, and Lavinea Morris, Director of Performance Media, will be talking about data fluency, turning data into insight and ensuring brand communications are seen by the right people, at the right time, in the right way.

29TH SEPT CREATIVE

Ben Golik, our Chief Creative Officer, will share his experience of working in a team to come up with and craft amazing ideas that transform brands, how to turn your strategic and creative story into an irresistible narrative for presentation.

6TH OCT MAKING THINGS

Niall Wilson, Head of M&KE, and Gareth Williams, Film Producer, will show you how ideas are made and brought to life across different channels, including smart uses of technology to create new customer experiences.

13TH OCT PR THE ART OF CONVERSATION

Steve Kirk, Head of Consumer PR, and Sophie Bannister, Head of PR Creative Development, will be demonstrating the art of conversation, the power of earned media and how to have meaningful conversations through editorial and social to influence the power of your brand.

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20TH OCT PASSION MARKETING

Rich Barker and Dakota Branch-Smith from Sport & Entertainment will be explaining how brands can use the power of consumer passions (sport, music, gaming) to build meaningful connections and conversations with their audiences, through channels such as Influencers, PR, content and experiences.

27TH OCT HOW ADVERTISING CAN CHANGE THE WORLD

Katie Gilbert and Sarah Covill will talk about communications for social and global change and how advertising really can change the world.

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