8 WEEKS

Come and join us at 6pm every Wednesday from 2nd September on Zoom. Each week our key speakers will share their specialist knowledge and experience. At the end of the programme you will get a certificate and the opportunity to use what you have learned on a live brief with the prospect of being shortlisted for a future role at M&C Saatchi.

Scroll down for a week-by-week overview of speakers and subjects.

8 WEEKS

Come and join us at 6pm every Wednesday from 2nd September on Zoom. Each week our key speakers will share their specialist knowledge and experience. At the end of the programme you will get a certificate and the opportunity to use what you have learned on a live brief with the prospect of being shortlisted for a future role at M&C Saatchi.

Scroll down for a week-by-week overview of speakers and subjects.

2ND SEPT INTRODUCTION

Camilla Kemp, our CEO, and Ben Durston, one of our Trainee Account Managers, will be giving a broad overview of the roles and specialisms that make up our industry & our agency and five reasons why it’s a job like no other.

Richard_Storey

9TH SEPT BRAND STRATEGY

Richard Storey, our Chief Strategy Officer, and Shaska Bain, one of our Strategists, will be teaching the fundamentals of how to interpret and write a creative brief, develop a powerful insight and share some tools and tactics that help build effective strategies for brand communications.

Camila_Gurgel

16TH SEPT CREATIVE

Camila Gurgel, Copywriter, and Ieva Paulina, Art Director, will share their experience of working in a team to come up with and craft amazing ideas that transform brands.

Ieva_Paulina
Niall_Wilson

23RD SEPT MAKING THINGS

Niall Wilson, Head of M&KE, and Gareth Williams, Film Producer, will show you how ideas are made and brought to life across different channels, explaining who does what and how.

Jessica_Ezeogu

30TH SEPT CUSTOMER EXPERIENCE

Jessica Ezeogu and Jacob Colman will be talking about customer experience and how to engage meaningfully with customers using data to make every journey touchpoint, including digital and direct marketing channels, useful and rewarding.

7TH OCT PASSION MARKETING

Jodie Fullagar and Mel Baroni, from M&C Saatchi Sport & Entertainment, will be explaining how brands can use the power of consumer passions (sport, music, gaming) to build meaningful connections and conversations with their audiences, through channels such as Influencers, PR, content and experiences.

14TH OCT MEDIA & TECHNOLOGY

Group Chief Data Officer Frisco Chau, and Ella Kersey from M&C Saatchi Performance will be explaining how media, technology and data combine to help ensure brand communications are seen by the right people at the right time.

Ben_Golik

21ST OCT STORYTELLING

Ben Golik, our Chief Creative Officer, will be teaching you the art of the pitch, how to craft your strategic and creative story into an irresistible narrative for presentation.