James Calvert, Georgina Wong and Georgia Graham-Leigh on how data and insight are fundamental to the entire marketing eco-system and fuel all our creative communications. This session looks at data sources, AI and the storytelling that brings it all to life as well as effective one-to-one communications across the customer lifecycle. James dropped off Zoom half way through but Georgie and Georgia handled the tech glitch beautifully and James came back on to set the Data & Insight task (coming next).
