Here’s a task that James set at the end of the Week 2 Data & Insight session. It’s completely optional but we’d encourage everyone to have a go to help bring the learning to life. If you think you’ve got something really good that you’d like to share then you can submit it here. The task will close next Wednesday 20 September.
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James Calvert, Georgina Wong and Georgia Graham-Leigh on how data and insight are fundamental to the entire marketing eco-system and fuel all our creative communications. This session looks at data sources, AI and the storytelling that brings it all to life as well as effective one-to-one communications across the customer lifecycle.
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